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Chéri Social
Services/Skin Clinics

Social media agency for skin clinics in London. Protocol-led storytelling that fills consultation diaries.

In clinical skincare and medical dermatology, patients are looking for science, expertise, and proven skin health transformations — not superficial trends or heavily filtered gimmicks.

Chéri Social is the London creative partner behind breakthrough growth for premier skin clinics. We translate complex treatments (chemical peels, laser resurfacing, microneedling, barrier restoration) into engaging, high-retention video content that drives consultations for full treatment courses.

Editorial close-up of clinical skincare and facial treatment filmed by Chéri Social.

Macro skin cinematography · In-clinic video production · Chéri Social London

01 — Content Strategy

The 4 pillars of clinical skin storytelling.

Engineered to position your clinic as London’s most trusted destination for chronic skin concerns and medical-grade protocols.

01Protocol-Led Education

Demystifying complex dermatological treatments.

Patients seeking solutions for acne, hyperpigmentation, rosacea, or collagen depletion don't want glossy lifestyle slogans. They want to understand active mechanisms, laser wavelengths, peeling depths, and contraindications. We transform clinical protocols into elegant, accessible video formats that build unquestioned authority.

02Macro Skin Texture & Authenticity

Macro cinematography that proves genuine clinical results.

Heavy filters and blurred skin destroy credibility in modern dermatology. Our in-clinic production uses high-resolution cinema sensors and macro lenses to showcase genuine skin texture, unretouched pores, and real healing curves — demonstrating authentic practitioner outcomes that build patient trust.

03Practitioner Consultation Diary

Positioning your facialists and dermatologists as trusted educators.

We conduct structured, low-stress interview sessions with your clinical team during our shoot days. These short clinician soundbites answer the exact hesitations prospective patients search for online: downtime, expected peeling, aftercare routines, and realistic treatment milestones.

04Consultation & Package Bookings

Guiding viewers from video saves to booked treatment plans.

Skin clinic revenue relies on multi-session treatment courses and retail skincare regimens. We build structured bio link pathways and Story Highlights that educate patients on why single facials rarely solve chronic skin concerns, driving bookings for comprehensive 3- to 6-month treatment packages.

02 — Verified Case Study

From zero followers to 300,000 views in 30 days. Leading multi-branch London skin clinic.

When a premier London skin clinic — whose doctors and founders are regularly featured in Vogue and ITV — opened a brand-new flagship clinic, they needed immediate patient awareness without relying on expensive, untargeted paid ads.

300KViews in first 30 days
0 → 2KTargeted followers in 30d
10,000Clinic profile visits
349KSingle viral reel views

Verified analytics screenshots · Click to inspect full resolution

Instagram analytics — verified screenshots
03 — Scope of Work

The Core Skin Clinic Partnership.

A complete, done-for-you growth partnership handling strategy, monthly shoot days, curated model casting, editing, and patient enquiry triage.

  • 01

    Specialist skin content strategy

    designed around clinical protocols, seasonal skin cycles, and high-margin course packages

  • 02

    Macro video production in-clinic

    full shoot days capturing treatment steps, active product application, and genuine skin texture without beauty filters

  • 03

    Curated model casting

    models cast from our proprietary London roster with diverse skin types, concerns, and Fitzpatrick skin tones

  • 04

    SEO-optimised clinical captions

    engineered to rank on Instagram search and TikTok SEO for London skincare and treatment queries

  • 05

    Practitioner script & diary prep

    we prepare clinician prompts and talking points so your specialists can record authoritative content in under 30 minutes

  • 06

    Posting, scheduling & community triage

    daily comment monitoring and DM management answering initial treatment questions and routing leads to your booking software

04 — Questions & Answers

Frequently asked questions by skin clinic owners.

01

How do you showcase skin treatments without violating patient confidentiality?

We operate a dual production model. On dedicated shoot days, we provide professional models from our own London talent roster who sign comprehensive commercial consent forms for treatment demonstrations. When filming real patients, we maintain strict GDPR compliance, obtaining signed medical consent forms and ensuring discretion throughout the process.

02

Can social media generate multi-session treatment course sales, not just single facials?

Yes. The key is content sequencing. Rather than presenting treatments as one-off pampering sessions, we produce educational video series that document the multi-stage biological skin renewal cycle. When prospective patients understand why collagen induction or pigment clearance requires a series of 3 to 6 sessions, they naturally inquire about full treatment packages.

03

Do you use filters or skin smoothing in your post-production?

Never. In clinical skincare and medical dermatology, skin smoothing filters are toxic to patient trust and breach ASA regulations regarding misleading claims. We use cinema-grade cameras, professional studio lighting, and color grading that highlights genuine skin radiance and honest texture while celebrating real clinical progress.

04

How did Chéri Social achieve 300,000 views in 30 days for a skin clinic launch?

For our multi-branch skin clinic client (featured in Vogue and ITV), we launched their new London location from zero followers. By combining high-retention native short-form video hooks with protocol demonstrations and SEO-optimised captions, the account generated 300,000 organic views, 10,000 profile visits, and scaled from 0 to 2,000 targeted followers within the first 30 days.

05

What is the typical monthly investment for a skin clinic partnership?

Retainers typically range from £3,000 to £5,500 per month, covering complete done-for-you organic social strategy, in-clinic shoot days, model casting, post-production, SEO captioning, and community triage. Engagements begin with an initial 3-month commitment.

Skin Clinic Growth

Ready to grow your skin clinic?

Schedule a confidential discovery conversation to discuss your treatment menu, current patient flow, and our availability for next month’s production schedule.

Studio · 86–90 Paul Street, London EC2A · Applications reviewed within 48 hours