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Chéri Social
The Journal

Social media for clinics, without the guesswork.

What UK aesthetics and skin clinics can post, what works on each platform, and honest advice on who should run your accounts. Written for clinic owners and doctors by the team that films and posts for clinics every week.

  • Compliance 01
  • Content 01
  • Platforms 01
  • Strategy 01
A practitioner in a white tunic talking a client through a consultation on a tablet in a bright clinic.Start here

Compliance · 10 min read

Aesthetics Clinic Social Media in the UK: What You Can and Can't Post

You can promote consultations, expertise and education. You can't advertise prescription-only medicines to the public, by name or by hint. Here is what the CAP Code and the GMC and NMC standards mean for your clinic's feed, with examples and a checklist to run before every post.

Kahina Belamri ·

More from the Journal

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Content 8 min read

Social Media Content Ideas for Aesthetics Clinics

Four content pillars, with specific post ideas under each and a suggested format, all written to sit inside the UK advertising rules. Plus a sample week you can adapt for your own clinic.

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03

Platforms 6 min read

What to Post on TikTok for an Aesthetics Clinic

The clinic videos that work on TikTok are rarely treatments. They are a doctor talking to camera, filmed on a phone, making one clear point. Here is the format, a set of ideas for each content pillar, and what to keep off the account.

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04

Strategy 10 min read

In-House Social Media Manager or Agency? What's Right for an Aesthetics Clinic

Many comparisons of an in-house social media manager vs agency are written by agencies, and this one is too. So we've tried to be fair: real UK costs for 2026/27, the cases where hiring in-house is the better choice, and a simple way to decide for your clinic.

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We plan, film and run social media for aesthetics and skin clinics, and train teams who prefer to keep it in-house.

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