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Chéri Social
Services/Aesthetic Clinics

Social media agency for aesthetic clinics in London. Where clinical rigor meets native storytelling.

Aesthetic medicine is not an impulse purchase. When treatments carry course values from £500 to £5,000+, discerning patients demand absolute clinical trust, visible practitioner credentials, and refined discretion.

Chéri Social is the London creative agency built specifically for high-end aesthetic practices, cosmetic doctors, and CQC-registered clinics. We handle everything: from in-clinic shoot direction and professional model casting to strict ASA/CAP regulatory compliance and consultation booking funnels.

Kahina directing an in-clinic video shoot on location in a London aesthetic clinic.

Production on location · London aesthetics clinic · Directed by Chéri Social

01 — Regulatory Fluency

Strict adherence to ASA & CAP codes. Protecting your medical license.

Under Section 12 of the UK CAP Code and MHRA regulations, advertising prescription-only medicines (POMs) — including botulinum toxin — directly to consumers on social media is illegal. Generic agencies that post unvetted treatment menus or cheap price promotions put your clinic at immediate risk of ASA rulings, account shadowbans, and professional scrutiny.

Zero POM Promotion on Public Feeds

We structure your content around medical consultations, anatomical diagnostics, facial harmonization, and treatment philosophies — never prescription drug names or prohibited promotional incentives.

Clinician Authority & Patient Consent

Every patient journey and treatment demonstration filmed on our shoot days follows strict GDPR and clinical consent standards, with honest discussions around downtime, risks, and realistic anatomical outcomes.

Long-Term Algorithmic Health

By adhering strictly to Meta and TikTok healthcare community guidelines, we ensure your clinic’s profiles maintain pristine trust scores, allowing organic reach to compound without algorithmic penalties.

02 — The Methodology

The 4-step clinic patient acquisition system.

Engineered specifically for high-ticket aesthetics, bridging the gap between thumb-stopping native video and booked clinic consultations.

01Clinical Positioning & Narrative

Establishing medical authority without sacrificing luxury.

High-ticket aesthetic patients (£500 to £5,000+ per treatment course) don't respond to cheap promotions or gimmicks. We define your clinic's clinical narrative — articulating doctor credentials, anatomical expertise, bespoke treatment philosophies, and CQC-grade standards to attract patients who prioritise safety, precision, and natural results.

02In-Clinic Production & Casting

Directed shoot days that respect your practitioners' time.

We run structured shoot days on-site at your clinic, directed by Kahina Belamri. By coordinating professional models from our curated talent roster alongside planned clinician diary moments, we capture months of high-retention video content while minimising your injectors' time away from patients.

03Native Video & Search Optimisation

High-retention Reels and TikToks engineered for London discovery.

We edit raw clinical footage into platform-native formats: practitioner voiceovers explaining protocol decisions, step-by-step procedure diaries, and before-and-after reveals with honest downtime context. Captions are SEO-optimised for treatment-specific London search queries to drive continuous inbound discovery.

04Consultation Conversion Funnel

Turning viral reach into paid consultation appointments.

Reach without conversion is useless to a clinic. We engineer the bridge from viewer to patient: pinned Story Highlights answering pain thresholds and aftercare, clear consultation booking funnels, and frictionless integrations into clinic management platforms (Pabau, Phorest, Cliniko).

03 — Scope of Work

Everything your practice requires. Nothing outsourced.

One unified retainer. We become your dedicated social production house and strategic growth arm, managing the entire lifecycle from concept to patient booking.

  • 01

    Aesthetic-first content strategy

    tailored specifically to high-ticket patient psychology, treatment courses, and your clinic's discrete clinical atmosphere

  • 02

    ASA & CAP compliance vetting

    every hook, caption, and treatment showcase reviewed against UK advertising regulations to protect your medical license and prevent account bans

  • 03

    In-clinic shoot direction

    directed on-location in London with cinema-grade cameras, subtle lighting, and mindful treatment staging that respects patient confidentiality

  • 04

    Vetted professional models

    cast from our proprietary London roster to represent your clientele — natural skin texture, elevated presence, zero generic low-grade UGC

  • 05

    Native short-form video production

    engineered specifically for Instagram Reels and TikTok algorithms, balancing educational authority with thumb-stopping retention

  • 06

    Consultation conversion architecture

    optimised profile bio, highlight journeys, and frictionless enquiry routing designed to convert casual views into deposit-backed clinic consultations

  • 07

    Community enquiry triage

    daily comment and DM management to pre-qualify prospective patients, address treatment anxieties, and route leads directly to your booking software

  • 08

    P&L-focused performance review

    monthly reporting on views, profile visits, consultation enquiry volume, and patient acquisition costs rather than vanity metrics

Proprietary Model Roster Included

Cast specifically for your clinic’s target demographic. Professional, pre-briefed talent for treatment demonstrations and consultation walkthroughs.

Explore talent roster
04 — Track Record

Documented growth for aesthetics and skin clinics.

See all case studies →
300KViews in first 30 days

Multi-branch London skin clinic launch: 0 to 2,000 targeted followers and 10,000 profile visits in the first month of activity.

349KViral reel reach

Single native video generated 349,000 views, 15,000 likes, and +8,170% engagement increase for an aesthetic client.

Vogue & ITVMedia validation

Clients represented by Chéri Social regularly appear in premier editorial publications, reflecting the luxury standard of their visual output.

05 — Questions & Answers

Everything clinic directors ask us.

01

How do you navigate ASA and CAP rules on Botox and prescription treatments?

Under Section 12 of the UK CAP Code and MHRA guidance, advertising prescription-only medicines (POMs) — including botulinum toxin — directly to consumers on social media is strictly prohibited. Doing so risks ASA adjudications, clinic account shadowbans, or permanent profile deletion. Chéri Social designs compliant organic strategies: focusing on clinician expertise, medical consultation frameworks, facial anatomy education, and general rejuvenation outcomes without naming prescription products on public feeds.

02

Do our doctors and injectors need to be on camera for every video?

No. While practitioner authority is a powerful conversion driver, your medical team's primary responsibility is patient care. We build a hybrid production model: 20–30 minutes of focused doctor diary moments per shoot day, supplemented by professional model demonstrations, treatment room ambiance, and patient journey stories. This maintains a daily posting cadence without overburdening clinicians.

03

Why do aesthetic clinics need professional models instead of standard UGC?

Low-grade, smartphone UGC created by random creators degrades the perceived value of a high-end medical clinic. Patients paying £1,000+ for dermal fillers or advanced skin tightening expect clinical elegance and refined aesthetics. We provide vetted models from our proprietary talent roster who reflect your target demographics, possess genuine skin texture, and understand medical aesthetic camera staging.

04

What is the typical investment for an aesthetic clinic social media partnership?

Our bespoke clinic partnerships operate on a monthly retainer, typically ranging between £3,000 and £6,000+ per month depending on shoot frequency (monthly vs bi-monthly in-clinic productions), model casting volume, and whether paid social amplification is activated. Every engagement begins with a 3-month initial commitment to establish algorithmic momentum and track consultation flow.

05

How quickly do video views translate into booked clinic consultations?

Unlike low-ticket impulse e-commerce, aesthetic treatments involve a 2- to 6-week patient consideration cycle. In our clinic partnerships, initial view surges typically happen within the first 14 to 30 days, with qualified consultation booking momentum and deposit-backed enquiries consistently compounding from month two onward.

Clinic Partnerships

Ready to elevate your clinic’s presence?

We accept a limited number of aesthetic clinic partnerships per quarter to maintain our director-level focus and editorial production standard.

Studio · 86–90 Paul Street, London EC2A · Applications reviewed within 48 hours